AHEAD is a three-dimensional augmented reality heads-up display (3D AR HUD). That is to say, it is a 3D display technology that provides information directly to a driver’s natural line of sight. With conventional HUD technology, the focal point of an informative image created by the display is not synchronized with the actual environment of the road, which could negatively affect the driver’s focus. When the driver focuses on the information displayed on a conventional HUD, their view of the road is obscured, and the converse is true as well. In order to address this issue, AHEAD utilizes 3D optical technology that provides information which appears to the driver to be integrated into the actual environment of the road. It also covers short and long distance information.
Many benefits can be found when the view of the actual road appears to the driver to be synchronized with the display’s information. An imaged displayed on AHEAD looks like it actually exists on the road, which allows it to deliver information in the most natural manner. Because they do not have to adjust their focal point, the driver is able to maintain their attention and this effectively improves safety. It will also cause less eye fatigue. Furthermore, once it is integrated with precise road and map data, more accurate information will be able to be provided for an even more accurate display.
The space inside vehicles and driving environments are very unique. In the future, various information and services will be integrated more and more to assist with driving and improve safety. Within that trend, AHEAD, which delivers information in a precise and safe manner without obscuring the view of the road, will be a new display solution that connects vehicles and information in the most useful and natural way possible.